How a typesetting company broke the mould with a niche content management system.

Only one company could claim to be the middle ground between traditional typesetting and online publishing. Its technology helped to break the print unions whilst implemented at News International's Wapping plant in January 1986. One of its members of staff left to form Aldus and create PageMaker, the first most affordable Desk-Top-Publishing program, a precursor to Quark Xpress and Adobe InDesign. Today, it remains a notable player in the field of advertising and niche market content management systems.  From 2008 to 2014, it was known as Atex Polopoly when it acquired Swedish web developers Polopoly. It is now owned by Europe wide investors. In 2011, they moved their Head Office to Reading, Berkshire. Today, just Atex with the Atex Polopoly CMS now known as Atex Web CMS.

The Atex Web CMS has its roots in the early days of computerised typesetting and their Swedish acquisition in 2008. It offers a truly multi-channel experience with facilities for text mining and paywalls. There is two types of CMS products: Web CMS, which is their standard content management system; and Editorial CMS. The latter is geared towards broadcasters, and newspaper and magazine publishers, creating a multi-channel newsroom. It is able to cope with the strict deadlines, helps maintain the highest journalistic standards and effectively combines all roles from editors to graphic artists and photographers.

Why Choose Atex Web CMS

• Wholly Cloud Based: entire workflow integrated within CMS: full view of all digital and print content;
• Fast Turn Around Time: breaking news stories could be added onto both printed and online sources;
• Support: dedicated support teams via Atex, plus conferences, staff training and support/helpdesk;
• Targeted Towards Media Industries: features specific to broadcasting, newspaper and magazine publishers;
• Paywall Options: enables provision for paywall only content for subscribers;
• Social Media Integration: enables targeted content plus links to popular social media websites;
• SEO Friendly: Atex Web CMS's built-in text mining functions increases likelihood of being found on leading search engines;
• Supports Responsive Web Design: includes built-in responsive layouts and full page modelling.

Its cloud based architecture allows simultaneous broadcast of news stories across a variety of media. The same story which went out on, for example the Daily Mirror's website at 10pm, would appear in the print edition on the following morning. All written and sub-edited complete with appropriate images and links to similar stories. Specialist support is available with full staff training available; for any urgent advice, Atex is only a 'phone call away.

There are options available for paywalls, as seen on The Times', The Sunday Times' and The Sun's websites. Exclusive content can also be tailored to individual subscribers. Coupled with social media integration, it allows newspapers, magazines and broadcasters to be seen on search engines. Through ethical SEO techniques and high quality content - just as much of an issue with search engines as well as loyal newspaper readers. Sometimes, where the train is too crowded for reading your favourite 'dead tree' edition of your 'paper, there is a case for an unabridged mobile edition. Atex Web CMS - as standard - supports responsive web design - a huge must in today's media industry, even for the smallest of local newspapers as well as mass circulation tabloids.

Atex Web CMS, besides being favoured by media companies is also a favoured CMS for some universities.

Atex Web CMS

• Latest Stable Version: 10.8
• Popularity: 7th
• Number of Sites: 61,736 (10 June 2014)
• Used By: BBC, D.C. Thomson and Co. Ltd., News International, Trinity Mirror, University of East Anglia.